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L'Ordine napoletano dell'Ermellino e Federico da Montefeltro

A. Conti
In "Nobility. Journal of heraldry, genealogy, Orders of Chivalry ", March-April 2009, n. 89.
In the late summer of 1474, shortly before being elevated to the ducal Count Federico da Montefeltro (1422-1482) was the aggregation of the ermine founded in 1465 by King Ferdinand of Aragon in Naples. There are many representations of the sign of this Order in the decorations of the Ducal Palace in Urbino, but one in particular caught the attention of many scholars. What is the actual reading of the portrait of Federico da Montefeltro with the collar of the Order in the beautiful series of inlaid panels of the closet of the Ducal Palace in Urbino?
far the interpretations have focused on the dual character of the Duke of Urbino, humanist and warrior, but this is the real message from this portrait? This article explores a different reading my identifying Federico a particular intention to express the core values \u200b\u200bof the constitution of the Order of chivalry Neapolitan ermine. In my reconstruction, the Montefeltro in that panel is represented with the dress of the knights ermine.
arriving at the definition of my situation I went through the events del'Ordine and those related to admission of Montefeltro, following the procedure of the following paragraphs:
- The cavalry and Montefeltro.
- The Order of Ermine.
- The aggregation of Count Federico da Montefeltro.
- The insignia of the Order in the iconography of Federico da Montefeltro.

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who work in the world of the Web knows by now that there are often "mode" or "keywords" that they become almost "must" .
One of the terms in recent years has often been cited as an "answer to all problems of web marketing" is certainly the concept of "buzz marketing" . The English word is onomatopoeic and refers to the buzz buzzing of bees and the fact buzz marketing is the ability to reach as quickly as possible what is called swarm , that is a homogeneous group of users to an interest in a category of products / services. Buzz Marketing is the strategy of those who, consciously or unconsciously, free or paid, using the web through, for example, blogs, forums and social networks to talk and talk (or try to speak) of goods, companies, brands, services, etc. .

The techniques for doing this are manifold and evolving in line with the evolution of media in which they are proposed, Seeding, that is the seed of information / content is the main technique, ie, is the ' action that should lead to the buzz. There are other technical terms as more or less similar to the buzz marketing: online pr, word of mouth, viral marketing. They are virtually all non-conventional communication strategies, spesso l'una il risultato dell'altra.

Chi fa Buzz Marketing cerca di influenzare l'opinione dei potenziali acquirenti, sfruttando le logiche e i vantaggi del web oppure guidando o controllando le opinioni ed i pareri "naturali" che i normali consumatori hanno di un determinato prodotto/servizio.

Le aziende stanno incominciando a capire le potenzialità di questo tipo di marketing per cui la comunicazione diventa non più monodirezionale ma relazionale.

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